I am a self-taught, self-made director and became one the old-fashioned way, by learning the ropes extensively. A large part of my learning happened at Footcandles and MAD Films. I have worked on over 500 films as a Director and an asst. director combined and have handled all aspects of filmmaking many times over - pre and post production, editing, graphics and sound.
I have been fortunate to assist reputed directors such as Manav Menon, Rajesh Krishnan, Francoise Merlot, Nikhil Advani, Marco Kalantari, Larrus Johnson, Saevar Gudmudson and Priyadarshan to name a few. I have handled projects for clients like Bajaj, Yamaha, Pepsi, Toyota, Britannia, kingfisher, HUL, Standard Chartered bank, Firstcry.com etc.
I moved out of MAD Films and started directing films independently for brands like Johnson & Johnson, Standard Chartered, Colgate, Pepsi, Dove, Liril etc. In the process, I have worked with mid-sized and large agencies such as Lowe, TBWA, Bates, Ogilvy and JWT.
In advertising film-making, I admire the work of Manav Menon, Ram Madhvani and Prakash Varma. In feature films I am huge fan of International film-makers like Wong Kar Wai, Luc Besson and Michel Gondry.
I don’t like the trend of slotting directors. Film making is basically story-telling, be it humor, action-oriented or emotional.
If there’s one thing I enjoy as much as directing films, it’s football. If I hadn’t been in this profession, I would have been doing something related to football, maybe not for one of the English clubs but surely back here.